Willamette University Athletics has announced a partnership with Influxer that provides student-athletes with an opportunity to monetize their name, image, and likeness (NIL) selling high-quality, personalized merchandise that allows fans to support their favorite players.

"We are excited about this partnership and the opportunity it provides to our student-athletes", said Director of Athletics Rob Passage.  "Our students wear the cardinal and gold with pride and now their family, friends, and fans, can do the same with apparel that is personalized with the name and number of their favorite Bearcat".

Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. The company will host an online store for Willamette student-athletes who choose to participate, featuring webpages for each player with their personal merchandise.  Through this partnership, Influxer will also provide education and training on marketing, entrepreneurship, and personal branding.

Keith Miller, Influxer VP added, "Influxer is excited about this partnership with the Bearcats to bring a great NIL opportunity that benefits everyone. Members of the athletic department have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development."

Fans can visit the Willamette University Influxer page to purchase co-branded apparel here.  Sport and player pages will show up as individual students sign on with Influxer.