Salem, Ore. – Willamette University has become the first institution in the Northwest Conference to partner with FanWord. Through this collaboration, Willamette will utilize FanWord Assist, FanWord's state-of-the-art storytelling software, to craft captivating feature stories, game recaps, and other storytelling content that spotlight the achievements and experiences of their student-athletes.

"We believe this will help us better engage the fans of Bearcat Athletics through sharing the amazing stories of our student-athletes, staff, and alumni," said Rob Passage, Willamette's Director of Athletics. "FanWord allows us to better deliver stories about current and former student-athletes and their experiences here at Willamette University".

FanWord Assist offers a seamless way for institutions to share the narratives that matter most, shining a light on the triumphs, challenges, and defining moments of college athletics. With this innovative software, Willamette's athletic communication team can showcase the Bearcats' successes both on and off the field in a more efficient manner, building stronger connections with fans, alumni, and the campus community.

"We are excited to welcome Willamette University as our first partner in the Northwest Conference," said Chris Aumueller, CEO of FanWord. "The Bearcats have a rich history of excellence, and we're honored to help tell the stories that make their athletic programs so special."

With FanWord Assist, Willamette can produce professional, heartfelt content that resonates deeply with its readers, bringing the Bearcats' journey to life in an entirely new way.

About FanWord
FanWord is one of the leading storytelling and technology companies in the college sports industry and works with more than 70 athletics organizations across all levels. To learn more about FanWord's software, FanWord Assist, click here.